Lack of ambition scares hundreds of millions of euros away from Estonia

In the fifth edition of "The Employers' Hour 2024", we are joined by Joonas Lahe (from left), Head of Chemi-Pharm, Katre Savi, Head of the Printing and Packaging Industry Association, and Ivo Suursoo, Head of the Innovation Start-up Chamber of the Confederation of Employers and Chairman of the Board of OIXIO Global.

The Estonian economy needs to leapfrog to the next level of development so that we can sell products and services at a higher price. However, there is one important component that separates us from achieving this.

If we add up the turnover of all Estonian companies, we get something like 80 billion, about the same as the turnover of the Disney Corporation. There are certainly ten or a hundred ideas in Estonia that are at least as good," said Ivo Suursoo, Chairman of the Board of the OIXIO Group and Head of the Innovation Start-up Chamber of the Confederation of Employers. He said on the Employers' Hour that the big question for Estonia is how to find the opportunity and ambition to make it happen.

"We are justifiably proud of the fact that we bring in €300-400 million of foreign investment a year. But, at the same time, if twice as much is not coming into Estonia, that is worrying," Suursoo stressed. "And this is a question of the economic environment."

Ivo Suursoo, Joonas Lahe, CEO of Chemi-Pharm and Katre Savi, CEO of the Printing and Packaging Industry Association, discuss what makes a competitive and investment-attractive economic space and what businesses and the state need to do to achieve it. The host is Rivo Sarapik.

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Estonian Printing and Packaging Industries Federation supports the proposals for an economic pact and has joined the Ambition is Choice initiative.